Is the visual presentation engaging, is there immediate contextual clarity in the visual communication, and is the overall presentation at a high professional standard? Entries will be marked down for bad imagery, i.e. bad photography; if there is an over-reliance on photoshop mock-ups throughout a presentation; if CAD is unfinished, unedited, and not a realistic representation.

Is the written case study engaging? Is there contextual clarity in what has been presented? Does the text describe the project journey, i.e. from brief to insight, the size of the opportunity, market, the challenges, the design process, the final solution, and the results of what has been delivered? Is the case study text written at a high professional standard?

How relevant is the delivered solution in relation to who or what it represents, i.e. from a societal, cultural, behavioural, market, brand, product, or service perspective? Does the final solution justify its existence and clearly communicate its relevance?

The value creation of imaginative idea/s; utilising craft, originality, 
explorative playfulness, tickled by humorous wit, being emotionally 
wowed, and charmed by intelligence. From conservative small to 
the game-changing big, we are looking for ideas that captivate, 
provoke, push boundaries, take risks, and for work that moves 
people yet are still relevant and purposeful. Is there any value 
creation, is it original, and has an intelligent solution been 
presented?

The value creation of imaginative idea/s; through the development and implementation of products, materials, processes, or services to improve functionality, efficiency, effectiveness or to create a competitive advantage. Is the successful exploitation of a new idea/s considered inventive or innovative? Is there a perceived and contributed added commercial value to what has been presented?

What are the overall delivery quality, implementation, and final design execution? These deliverables may include; artwork, print, materials, models, engineering, systems, operations, experiences, products and services. Has the overall delivery done justice to the creative idea or solution? Has the product or service's final delivery, implementation or execution contributed to adding value?

Creating a tangible and non-tangible experience requires understanding how to provide a founding framework for human behaviour to reside and experience. A series of touchpoints and interactions that, when put together, evoked sensations, feelings, cognitions, and behavioural responses by brand-driven experience. Has the proposal presented provided a meaningful and relevant framework and touchpoints that could be considered a valuable brand experience?

Judges are granted a platform to assert their authority and render a final verdict, a pivotal step when the work in question has been singled out for review. Within this process, judges exercise their discretion to meticulously evaluate the award's merit and, accordingly, confer distinctions like Black, Gold, Silver, Bronze, or Commended, which encapsulate the award's overall value.

The World Brand Design Society Global Agency Design Ranking is a comprehensive representation of the top agencies in the global consumer and corporate brand design arena.

This ranking has been compiled independently from the most remarkable agencies and projects, which were formerly known as Notable Agencies and Works but have now evolved into the prestigious World Brand Design Society Awards (WBDS Awards) and the Global Agency Design Ranking. This worldwide ranking league table is exclusively dedicated to design agencies and studios specialising in consumer and corporate brand design.

VALUES

The meaning behind the values

Mastery 
The Gold Award celebrates exceptional creative mastery, highlighting work that demonstrates a profound understanding of the craft and a remarkable ability to innovate.

Remarkable 
The Silver Award recognises work that are truly remarkable, representing outstanding achievements in branding and design that captivate and leave a lasting impact.

Notable
The Bronze Award celebrates notable creative ingenuity, showcasing work that stands out as a notable achievement in the corporate and consumer brand design.

Aspiring
The Commended Award acknowledges the potential and promise in emerging corporate and consumer brand design work, commending competent work and an aspiring effort.