Packaging /
Packaging Design
Honouring the world’s best design agencies and studios in their pursuit to create excellence in the form of graphic and structural packaging design for consumer-branded products worldwide.
Submissions maybe multiple entry deliveries that may be apart of large project for total product development to a minor refinement. This may be a single product or multiple product range.
You can enter into just one or multiple subcategories with each piece of work. Place your work into the subcategories where you believe your work excels.
Related category terms: Consumer Brand Design, Consumer Packaging Design, Consumer Packaged Goods (CPG), Design, Fast Consuming Moving Goods (FMCG), Graphic Packaging Design, Innovation, Innovation Development, Integrated Product Development, New Product Development (NPD), Packaging Design, Product Creation, Product Extension, Product Redesign, Product Refinement, Research and Development (R&D), Structural Design, Structural Development, Structural Packaging Design, Sustainable Development, Three Dimensional Design, Two Dimensional Design.
Categories
Deliverables
Packaging Design: Integrated Product Development (AGY-PK01)
This category represents integral R&D, NPD or product start-up process that recognises packaging design as part of an integrated product development process, where consumer products are created from scratch. Deliverables should demonstrate a seamless integration of packaging and brand design with product development, resulting in a cohesive and harmonious overall product experience.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Product Creation (AGY-PK02)
The crafting of commercial packaging design and visual identity for new branded products from scratch. This may include packaging presented individually or collectively as part of a small range of products or an entire family of branded products.
Important: A project can only be categorised as Packaging Design: Product Creation (AGY-PK02), Packaging Design: Product Redesign (AGY-PK03), Packaging Design: Product Refinement (AGY-PK04) or Packaging Design: Product Extension (AGY-PK05). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Product Redesign (AGY-PK03)
A comprehensive visual overhaul of existing commercial packaging design, resulting in a substantially new visual look and presentation of the brand. This may include packaging presented individually or collectively as part of a small range of products or an entire family of branded products. The submission should show the previous design, so judges can compare the changes that have been made for the redesign.
Important: A project can only be categorised as Packaging Design: Product Creation (AGY-PK02), Packaging Design: Product Redesign (AGY-PK03), Packaging Design: Product Refinement (AGY-PK04) or Packaging Design: Product Extension (AGY-PK05). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Product Refinement (AGY-PK04)
Refinement, refresh, adaptation, updating and tweaking of existing commercial packaging design for fresher and subtly improved visuality and presentation of existing branded products. This may include packaging presented individually or collectively as part of a small range of products or an entire family of branded products. The submission should show the previous design, so judges can compare the changes that have been made for the design refinement.
Important: A project can only be categorised as Packaging Design: Product Creation (AGY-PK02), Packaging Design: Product Redesign (AGY-PK03), Packaging Design: Product Refinement (AGY-PK04) or Packaging Design: Product Extension (AGY-PK05). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Product Extension (AGY-PK05)
Product Extension through design is a category that recognises projects that leverage and adapt established brand name and reputation equity to create new opportunities for growth and success. This can be achieved by diversifying branded products and goods into new categories, targeting new segments, or entering new sectors utilising brand packaging design. The submission should clearly show existing packaging, so judges can compare how the extension has been implemented across new products.
Important: A project can only be categorised as Packaging Design: Product Creation (AGY-PK02), Packaging Design: Product Redesign (AGY-PK03), Packaging Design: Product Refinement (AGY-PK04) or Packaging Design: Product Extension (AGY-PK05). Please specify which single category your project falls under as it can not be considered multiple.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Structural Development (AGY-PK06)
Structural packaging design considers structural elements alongside functionality, visual appeal, and innovation, taking into account materials, prototyping, and engineering to ensure that the packaging not only looks great but also serves its primary purposes effectively. The sustainable and environmental impact should be a significant consideration. Incorporating brand design and a consumer experience into the overall structural design can help create a unique and memorable packaging experience.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Innovation Development (AGY-PK07)
Product-packaging innovation that enables applications of better solutions; that meet new requirements, unarticulated needs of existing or future market needs. The kind of product that provides a unique consumer experience and influences consumer behaviour for the better. This may include packaging presented individually or collectively as part of a small range of products or an entire family of branded products.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Sustainable Development (AGY-PK08)
It is essential to carefully consider the impact of the product on the environment and its ecological footprint. Developing sustainable packaging may include several strategies, such as reducing weight, optimising packaging size and shape, increasing recycled content, improving recyclability and choosing sustainable materials. The submission should clearly highlight the evidence of the sustainability development and results.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.
Packaging Design: Other (AGY-PK09)
This category is open to diverse and unconventional packaging designs that do not fit into the other categories but still showcase outstanding design qualities. Entries in this category can include experimental packaging design, limited edition packaging, special event packaging, and other unique packaging solutions that demonstrate exceptional creativity.
Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.
Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry.
Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.
Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.
Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.