Exhibiting the world’s very best commercial typeface creation, typography and type exploration. To those that create and craft typefaces, to those that bring it to life and make it central to building a brands and experiences.

You can enter one or multiple sub categories for each piece of work that you enter. Place your work into categories where you believe your work excels.

 

Related category terms: Typeface Design, Type Family, Type System, Typography, Typographic, Font Design, Font Family, Font System, Commercial Typography, Brand Typography, Typography, Custom Typeface, Custom Font, Brand Identity, Graphic Communication, Spatial Design, Creative Campaigns, Typeface Aesthetics, Type Design, Typography Styles, Typographic Hierarchy, Typeface Anatomy, Letterforms, Ligatures, Kerning, Tracking, Leading, Font Pairing, Type Classification, Experimental Typography, Digital Typography, Print Typography, Hand-lettering, Calligraphy, Type Specimen, Typography Composition, Typography Layout, Typographic Grid, Legibility,

 

Categories

 

Deliverables


Typography: Single Typeface Design (AGY-TY01)

This category acknowledges the exceptional creation of a single typeface. Evaluated entries are determined how successfully a single typeface has designed and implemented consisting of letters, numbers, and other symbols intended for printing or electronic display.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Family / System Typeface Design (AGY-TY02)

This category honours the exceptional creation of a complete typeface family or system. Entries are assessed based on the successful design and implementation of the family / system typeface. A family / system typeface may encompasses various weights, letters, numbers, and symbols intended for printing or electronic display. It is characterised by a collection of fonts that share a common design, yet may exhibit stylistic variations in sub groups or weight variants.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Brandmark Typeface/Type Design (AGY-TY03)

This category celebrates the successful implementation of a custom typeface or bespoke type design that has been integrated into a brand's visual identity. Entries should show how well the typeface or bespoke type design conveys the brand's personality and message, and its overall effectiveness in creating a memorable visual brand identity.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Branded Typeface Design (AGY-TY04)

This category recognises the successful creation and implementation of a custom typeface for a brand. Entries will be judged on the quality of the typeface design, its ability to convey the brand's personality and message, and its overall effectiveness in creating a memorable visual brand identity across all touchpoint.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Product Design (AGY-TY05)

This category honours the exceptional use of typography in a product design context. Entries should show how typography contributes to the design's functionality and aesthetic appeal, and its effectiveness in communicating the product's message.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Packaging Design (AGY-TY06)

This category celebrates the effective use of typography in a packaging design context. Entries should show how typography contributes to the overall packaging design, its effectiveness in communicating the product's message, and its ability to create a memorable packaging experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Graphic Design (AGY-TY07)

This category recognises the exceptional use of typography in a graphic design context. Entries should show how typography impacts the overall design, its effectiveness in communicating the intended message, and its ability to create a memorable design experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Poster Design (AGY-TY08)

This category honors the effective use of typography in a poster design context. Entries should show typography contribution to the overall poster design, its ability to grab attention and communicate the intended message, and its overall visual impact.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Communication Publication (AGY-TY09)

Using typography for printed or digital annual reports and other internal stakeholder communication assets in an organisation is crucial. It involves comprehensive communication to inform readers about the company's performance in the preceding year or general corporate communications.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Promotional Publication (AGY-TY10)

Using typography for brochures, catalogues, flyers, pamphlets, direct mail, and other promotional printed and digital publications is commonly used for various sales and marketing purposes. Promotional publications refer to printed or digital materials that promote products, services or events.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Periodical Publication (AGY-TY011)

This category celebrates typography and its exceptional usage in editorial periodical publications designed in publications for newspapers, magazines, and journals, whether in print or digital form. They are distributed in print or digital formats, significantly shaping public opinion and discourse. Entries should demonstrate typography excellence and create visually appealing and engaging publications that convey the intended narrative or content effectively.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Literature Publication (AGY-TY12)

This category predominantly focuses on typography and book design of literature; in its most common definition, literature encompasses non-fiction, edited (non-fiction), reference (non-fiction) and fiction publications. Entries deemed successful will showcase high expertise in typography, layout, imagery, colour, and other design elements that produce visually captivating and immersive publications while effectively communicating the intended content and narrative.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Information Graphic Design (AGY-TY13)

This category honours the successful use of typography in an information design in a graphic design context. Entries should show how typography contributes to the overall information design, its effectiveness in communicating information, and its overall visual impact.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Interactive Design (AGY-TY14)

This category highlights the exemplary use of font styles in interactive designs. Entries should demonstrate how typography enhances the overall user experience, its efficacy in conveying the desired message, and its potential to create an immersive and unforgettable interactive experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Motion Design (AGY-TY15)

This category acknowledges the successful implementation of typography in a motion design context. Entries should showcase how typography plays a role in the entire motion design, its efficiency in conveying the intended message, and its potential to create a long-lasting and impactful motion design experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Digital Design (AGY-TY016)

This category honours the exceptional use of typography in a digital design context. Entries should show how typography contributes to the overall digital design, its effectiveness in communicating the intended message, and its ability to create a memorable and impactful digital design experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Spatial Design (AGY-TY17)

This category acknowledges the effective use of typography in a spatial design context. Submissions should demonstrate how typography contributes to the overall spatial design, its effectiveness in conveying the desired message, and its capacity to create a lasting and impactful spatial design experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Advertising (AGY-TY18)

This category recognises the effective use of typography in an advertising context. Entries should showcase how typography contributes to the overall advertising campaign, its success in conveying the intended message, and its power to create a memorable and impactful advertising campaign.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Three Dimensional (AGY-TY19)

This category celebrates the exceptional use of typography in a three-dimensional design context. Entries should show how typography contributes to the overall three-dimensional design, its effectiveness in communicating the intended message, and its ability to create a memorable and impactful three-dimensional design experience.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Experimental (AGY-TY20)

This category recognises the innovative and experimental use of typography in a design context. Entries should showcase the uniqueness of the typography design, its impact on the overall design, and its ability to push the boundaries of traditional typography design.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.


Typography: Other (AGY-TY21)

This category is dedicated to entries that do not fit into any other typography categories. The focus is on the overall impact and effectiveness of the typography for intended message and medium.

 

Mandatory Case Study Structure: A well-crafted case study should effectively communicate the background, brief, strategy, design process, and results and demonstrate the value and impact of the project. Adding more context beyond the stated above categories is encouraged and welcome.

Mandatory Case Study Text: The language requirement is English only, a minimum of three hundred (300) words and a maximum of two thousand (2000) words per entry. 

Mandatory Case Study Images: File format 1-5 mandatory JPG uploads and 6-15 additional optional JPG uploaded. File sizes should be between 1MB to 3MB, suitable for print publication. Images can be square, portrait or landscape. Important: At least three quality hero shots of your work are required.

Mandatory Crediting: Please ensure you credit your entire team, from business development, accounts, writers, creatives and other support teams, including external services and external team members.

Optional Deliverables: A video showcasing the strategic thinking and the creative process and providing the broader context of the project are welcome.